A question that John Lynn and I get often is whether it’s OK to pay influencers for promoting or defending brands. Harvard Business Review recently published a great blog post on this topic: “Yes, Marketers, You Should Pay Your Influencers“. It made some very good points: Don’t underestimate an influencer’s power. Look for influencers who […]

At our recent webinar on how to successfully differentiate your products and services at HIMSS, we had some really good questions generated. Here’s a popular one: Would love to get your thoughts on promoted tweets. As many vendors, we’re going to have a lot of news, collateral and visuals we’re sharing around HIMSS13 so I […]